Instituto Vino Festival 2009

Dear Instituto Members:

The entire staff of the Internationale Instituto De Vino Wino (and their parole officers) once again attended the First Annual Instituto Wine Festival on your behalf.  The weather was exceptionally friendly and the ranch was never in better form.  Music was the usual combination of Western Swing, Swamp Rock and Mariachi–NO RAP.

This year we added an equestrian event.  Now none of us understands horses but they were exceptional (not to mention the million dollars worth of silver and gold on the saddles). One of the rides can only be described as an “Only in California” happening; the riders charged around the ring at full gallop carrying glasses of champagne (Piper Sonoma of course).  The object, we surmise, was to demonstrate a stride or gait that did not spill the champagne.  It worked.  Not a drop touched the ground.  We thought it a bit unkind, however, that they did not let the horses taste the champagne.

All of this horse stuff is well and good but we at the Instituto prefer drinking our champagne at a table–or standing up.

After a time we must sit……

In any event, we can report that we endured (on your behalf) apple fritters, apple pies, chicken pesto, Willie Bird turkey sandwiches, garlic chips and assorted artery clogging foodstuffs (burp!) all in the pursuit of GREAT VINO–which, as you know, unclogs the arteries. Perhaps that explains why Sumo Cum Laude “Big Fish” Sashimi (our bouncer) spent so much time by the wine table.

Sincerely,

Your Friends At The Instituto

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Instituto Special Report–Bottleless Wine!

The Internationale Instituto De Vino Wino proudly announces the results of years of research and development.

We have been following the work of  several wineries to do away with corks and to convince winos to buy wine with screw caps.  They have solid scientific evidence to support their position that screw caps are as good as, if not better than, corks.  Granted it will take some persuasion to convince people not to associate screw caps with “Thunderbird” or “Old Nauvoo Red.”

But we have taken vino  innovation  a step further.

Our Winos demand cutting edge innovation!

So the Instituto is proud to announce that our wines will be distributed with screw caps at $23.49 a bottle.

What makes our new screw cap wine so unique?

Well……..

there…

will…

be…

NO……………….bottle!

Imagine!

Bottleless Wine!!

In fact, there is no container whatsoever!!!

Just the screw cap!!

Imagine the “Bottle(less) Shock” as new customers check out the display.

So…………….Bring Your Own Bottle (BYOB) or Bring Your Own Glass (BYOG)!!!!!!!!!!!!!!!!!

Remember to wash your hands!

The Officers & Staff of Petaluma’s Internationale Instituto De Vino Wino

We at the Instituto are working  24/7 to make you a better wino!!