Petaluma Patch … New Media Coming to Petaluma!

No, it is not another Petaluma pumpkin patch. “Petaluma Patch” is a new “hyperlocal” Internet news site that is part of a larger national organization setting up local online news sites around the country. 

According to the national Patch web site: “The Foundation was formed in March, 2010 to improve the quality of life in underserved communities across the globe through access to trusted local news and information. The Foundation plans to partner with community foundations and other organizations to fund the operation of Patch news and information sites in communities that need them most: inner-city neighborhoods and underserved towns around the world.” For more information, Click Here.

It appears that Patch has spread rapidly across the country and you can see the scope of their growth by Clicking HERE.

It is quite likely that the Petaluma Patch site will be operational by the end of the month.  Karina Ioffee is the Patch editor for the Petaluma site. One of the unique features of Patch is that they apparently pay their content providers. The full nature and extent of that compensation is not yet known to me.

As of the time of this posting, the Petaluma page is available for viewing and provides more information about their plans for Petaluma. See



  • The editor for the Petaluma Patch news site (Karina Ioffee) does live in Petaluma. 
  • Patch is in the process of lining up content providers for the Petaluma site—and no, I have not been contacted.
  • I have NO official information regarding people recruited as reporters or columnists.  Even if I did, I would not report it.
  • I have NO idea as to their editorial policy.


Gina Cuclis of North Bay New Media has just published an excellent article containing a considerable amount of information about Patch and the Patch Petaluma site.  I strongly urge you to read it and to consider the very pertinent and inciteful questions she poses at the end of her article. To read it, click on>>> AOL’s Hyperlocal News Project Patch Coming to Sonoma County