Changing times in journalism and media!‏

Photo Journalist Nina Zhito recently put me on to some of the activities and programs of the Graduate School of Journalism at UC Berkeley regarding what I call the new journalism.

Below is an e-mail from Lanita Pace-Hinton of the school announcing an upcoming free workshop for community bloggers.

Whether or not you are interested, you should read the material as perhaps the best evidence of how things are changing in the “news” and “communications” world.
They’re blowing right by the traditional news outlets.


Subject: Free Digital Tools Workshop for Independent Journalists
Date: Tue, 2 Feb 2010 17:54:26 -0800

Dear Friends,

I’m writing to let you know about a new workshop we’ve developed for journalists who’ve begun or have a serious interest in launching their own community news or niche news site. This workshop was developed specifically for our colleagues who’ve determined to go it on their own.

The workshop will provide training on setting up and optimizing a WordPress blog, creating multimedia content, branding, SEO, Google Analytics and more. (See detailed description of workshop below.)

I’d like your help in spreading the word about this workshop to your networks. We are particularly interested in applicants from the greater San Francisco Bay Area/Northern California, but will also be accepting individuals from other locales. This is a great opportunity for journalists and others interested in learning some proven techniques for establishing themselves in the rapidly evolving world of digital news and information.
The workshop is scheduled for March 21-26, 2010. Fellowships for the training include lodging (for participants who live farther than 15 miles from the UC Berkeley campus), meals and use of equipment. The application deadline is February 17, 2010.

If you have any questions, feel free to be in contact with me.

Best regards,


Knight Digital Media Center at UC Berkeley Graduate School of Journalism 

 Web Publishing for Independent Journalists Workshop 

March 21-26, 2010

The career path for many of today’s journalists is merging with entrepreneurship. Journalists and other citizens are becoming independent publishers of specialty blogs and hyperlocal community news sites that play a central role in the emerging news and information landscape.

Powerful and easy to use Web publishing tools make creating quality online news sites easy and affordable.

The Knight Digital Media Center at the University of California Berkeley is offering an innovative new training workshop for journalists and others who are venturing into online community or specialty news publishing. The  Web Publishing for Independent Journalists Workshop will provide the hands-on training and tools to get started with or build an online publishing enterprise.

Participants in the Web Publishing for Independent Journalists Workshop will receive training on:

·      Setting up and maintaining a WordPress blog

·      Establishing a brand

·      Shooting good video and video editing

·      Using Photoshop to prepare images for publication

·      How to effectively sell advertising

·      Data visualization at the community level

·      Basic Mapping and Data-driven Maps

·      Using social media to create and engage with audiences

·      Search Engine Optimization and Google Analytics

WHO SHOULD APPLY: Journalists and others who have begun or are in the process of launching an online news venture.

HOW TO APPLY:  An online application form and instructions are available at:*


 *To fill out the application, you’ll need to register at the site. By registering, you’ll be able to save your application and return later to edit, update or complete it. The application includes a statement about how you’ll put the workshop training to use, a letter of recommendation from a colleague who knows your work, and a resume summary of your reporting or other experience.

If you have any questions, please contact Alisha Diego Klatt, KDMC program specialist, at or (510) 642-3892.

Lanita Pace-Hinton
Director of Multimedia and Technology Training
Knight Digital Media Center
Graduate School of Journalism
University of California, Berkeley
120 North Gate Hall, Suite B-42
Berkeley, CA 94720-5860
Tel: (510) 643-7429/ Fax: (510) 643-7425

3 thoughts on “Changing times in journalism and media!‏

  1. It’ll be a great day when education gets all the money it wants and the Air Force has to hold a bake sale to buy bombers. Author unknown, quoted in You Said a Mouthful, Ronald D. Fuchs, ed.

  2. Pingback: The New Journalists – Petaluma Spectator - Petaluma 360 - Petaluma, CA - Archive

Comments are closed.